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Fractionalized Content: The New Keys to Video Marketing on Social Media

That was back when video marketing was a relatively straightforward undertaking. All brands needed to do was create a few television commercials,
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Small Businesses Shift Marketing Spend to Digital

US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars.
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Amber Harrison considers suing Seven for breach of contract

The former lover of Seven West Media boss Tim Worner is considering …. at the time, saying his comments on social media were not “well-advised”.
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7 Questions That Will Get You the Right Facebook Fans

Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you
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Leveraging Social Proof: How Influencers Help B2B Brands Through the Whole Sales Funnel

While the social networks themselves are relatively young, the concept of social proof and its implementation as a fundamental principle in marketing
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Are Brands Spending Too Much Money on the Wrong Content?

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up
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52% of customers watch TV ads of companies they are satisfied with; most popular marketing …

The MarketingSherpa article “Marketing Charts: Why the value chain … radio ads, mobile apps, online videos, social media marketing and podcast ads
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Flawless Beauty Selects Paco Collective To Lead Social Marketing Efforts

PACO will be responsible for all social media efforts including social … said Andy Rah, Vice President of Global Marketing for Flawless Beauty.
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Master SEO, Copywriting, Google Analytics & More for $19

Get the Complete Digital Marketing Course 2017 for $19 at the Mary Sue … utilizing powerful social media marketing techniques, marketing through
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Social and Content Marketing Strategist

Develop valuable marketing content for social media platforms and marketing initiatives in support of key corporate objectives. Protect the BB&T brand
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Social media- a blessing or a curse in business?

In this installment I will dwell on certain mistakes some people in business often make in the use of social media, particularly in the marketing of
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